The new customer experience in healthcare demands a radical change in how companies, namely regulated industries, interact and engage. Unfortunately, most organizations, namely pharma, are accustomed to/comfortable with the customer…
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customer journey Archives - Evolution Strategy Group
There is a prevailing view that both healthcare consumers are distinct from consumers in say, in the retail or automobile industry and that both are significantly distinct from physicians. The…
The healthcare industry — especially pharma and life sciences — has lagged behind others not only in terms of understanding their customers but also in serving their needs. Although there…