The new customer experience in healthcare demands a radical change in how companies, namely regulated industries, interact and engage. Unfortunately, most organizations, namely pharma, are accustomed to/comfortable with the customer…
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Category Archives: Customer journey
Personalization is so…personal, isn’t it? Yet, as consumer expectations grow, companies that choose to prioritize personalization are the ones who will excel in the UX age. The challenge is that…
There is a prevailing view that both healthcare consumers are distinct from consumers in say, in the retail or automobile industry and that both are significantly distinct from physicians. The…
The healthcare industry — especially pharma and life sciences — has lagged behind others not only in terms of understanding their customers but also in serving their needs. Although there…