Does healthcare strategy have an expiration date?!! Those of us who have worked with Big Pharma in one…
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Category Archives: Content Strategy
When it comes to consumers, a company cannot bank on its trustworthiness. In fact, businesses are now expected to up their game to “trustability,” a term recently coined to describe…
At ESG, we always say there’s no “one size fits all” to communication. And we contend that healthcare professionals (HCPs) are really no different than consumers when it comes to devising…
The ‘new customer experience reality.’ This may be the new black, the new hot digital goal, at least according to 7,002 global respondents to the EConsultancy/Adobe Quarterly Digital Intelligence Trends…
Remember when you were young, and you couldn’t wait for an adult to read you a story? Or maybe you experience that now with your own kids, who want their…
The healthcare industry — especially pharma and life sciences — has lagged behind others not only in terms of understanding their customers but also in serving their needs. Although there…
Adobe just released its State of Content Rules of Engagement for 2016 report, a snapshot of how digital consumers across the globe want the content that they consume to be sliced…
The past decade has held hard lessons for health industry players who are trying to get up to speed in a fast-paced, ever-changing digital environment while simultaneously fighting for data…