Engaged employees — especially those on the frontline, i.e. the public face — are a company’s best asset. Without consistent nurturing and attention, turnover rates increase and productivity often declines. However, companies…
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All posts by Ellen Miller
Trust us, we are not recreating Fifty Shades: The Content Strategy Approach! But we have discovered where grey hair comes from, that technology doesn’t have to be all nuts and…
When it comes to consumers, a company cannot bank on its trustworthiness. In fact, businesses are now expected to up their game to “trustability,” a term recently coined to describe…
We love this week’s Field Notes! in the mHealth arena, Apple reportedly has got a brand new ‘doctor’s’bag.’ Meanwhile, it appears that losing Zs may impact fitness outcomes. Can healthy…
At ESG, we always say there’s no “one size fits all” to communication. And we contend that healthcare professionals (HCPs) are really no different than consumers when it comes to devising…
Remember when you were young, and you couldn’t wait for an adult to read you a story? Or maybe you experience that now with your own kids, who want their…
The healthcare industry — especially pharma and life sciences — has lagged behind others not only in terms of understanding their customers but also in serving their needs. Although there…
Last week’s AMA announcement that telemedicine will be a top issue affecting physicians in 2016 is an important call to action. While the burgeoning field of telemedicine has been gaining traction…